What is FullStory?
FullStory is a digital experience intelligence platform renowned for its comprehensive approach to understanding user behavior. It seamlessly records user sessions, capturing every click, scroll, and keystroke, while simultaneously providing powerful visualization tools like heatmaps and funnels.
This multifaceted data empowers businesses to pinpoint pain points, uncover opportunities for optimization, and empathize with their users for data-driven decision-making, ultimately leading to a more delightful and efficient digital experience.
What makes FullStory strong?
- FullStory captures virtually every user interaction, offering granular replays with detailed insights into user journeys. This depth exceeds competitors, providing unparalleled understanding of user behavior.
- Heatmaps, funnels, and other visualizations transform complex data into actionable insights. This user-friendly approach caters to both technical and non-technical users, fostering collaboration and data-driven decision making.
- FullStory leverages AI to proactively identify potential issues and areas for improvement, going beyond passive data collection. This proactive approach helps anticipate and address problems before they impact users.
- FullStory seamlessly integrates with popular marketing and analytics tools, streamlining workflows and enriching data analysis. Additionally, an open API empowers developers to customize experiences and unlock further insights.
- Session Recordings
- Performance Metrics
- Trend Analysis