What is Hotjar?

Hotjar is a product experience insights platform designed to bridge the gap between quantitative data and user understanding.

It equips businesses with qualitative tools like heatmaps, session recordings, and surveys to visualize user behavior, gather direct feedback, and empathize with their target audience. This comprehensive approach empowers data-driven decision-making, enabling businesses to optimize user experience and foster customer delight.

What makes Hotjar strong?

Heatmaps provide a visual representation of where users are clicking, scrolling, and moving their mouse on your website. This information can be used to identify areas of interest, as well as potential problems or areas of confusion.
Session recordings allow you to watch real-time recordings of how users interact with your website. This can be used to identify usability issues, as well as to learn more about how users are using your website.
Feedback polls allow you to collect feedback from users directly on your website. This can be used to get feedback on specific features or pages, as well as to gather general feedback about the user experience.
Surveys allow you to collect more in-depth feedback from users. This can be used to learn more about user needs and preferences, as well as to gather feedback on specific topics.