Developed by: Microsoft Corporation, Inc.

What is Microsoft Clarity?

Microsoft Clarity is a free user behavior analytics tool that empowers website owners to visualize and comprehend user interactions.

By employing session recordings, and heatmaps, and identifying rage clicks and dead clicks, Clarity offers valuable insights into user engagement, pain points, and website effectiveness. This user-centric approach fosters data-driven optimization, enabling businesses to refine website experiences and enhance user satisfaction.

What makes Microsoft Clarity strong?

Clarity's core features are freely available, making it accessible to businesses of all sizes and budgets.
Clarity integrates seamlessly with websites without impacting performance, eliminating technical barriers and simplifying setup.
Clarity prioritizes visual representations like heatmaps and session recordings, making user behavior readily understandable, even for non-technical users.
Clarity combines traditional quantitative data (clicks, scrolls) with qualitative insights (session recordings) for a holistic understanding of user experience.
Clarity features directly target enhancing conversions, such as identifying elements distracting users from key actions, helping businesses prioritize improvement efforts.