Developed by: Vidyard

What is Vidyard?

Vidyard is a video platform that provides solutions for video hosting, creation, and analytics. It is primarily known for its video messaging and personalized video capabilities, making it a valuable tool for businesses looking to incorporate video into their sales, marketing, and communication strategies.

The platform allows users to host, create, share, and analyze videos to enhance engagement and communication with their audience.

Initially conceived as a design project during their fourth year at the University of Waterloo, Michael Litt, Devon Galloway, Cliffton Moore, and Edward Wu officially founded the company in August 2011.

What makes Vidyard strong?

Vidyard offers a platform for hosting and managing video content. Users can upload and organize videos within the platform, making it easy to share and embed videos across various channels.
Vidyard provides tools for creating personalized videos. Users can record and send personalized video messages to prospects, clients, or colleagues, adding a human touch to communication.
The platform allows users to record their screen, making it suitable for creating tutorials, demos, and presentations. This is particularly useful for conveying information in a visual and interactive manner.
Vidyard offers analytics and insights into video performance. Users can track metrics such as video views, engagement, and viewer behavior to understand how their videos are resonating with the audience.
Vidyard integrates with Customer Relationship Management (CRM) systems and marketing automation platforms, allowing users to seamlessly incorporate video into their sales and marketing workflows.
Vidyard provides a hub where users can create a personalized collection of videos. This can be useful for creating a library of marketing videos, product demonstrations, or training materials.
Users can add interactive calls to action within their videos, directing viewers to take specific actions such as filling out a form, visiting a website, or contacting a sales representative.
Vidyard offers detailed analytics, including heatmaps that show which parts of a video viewers engage with the most. This information can help in refining video content and strategies.
Vidyard includes security features such as password protection and domain restriction to control access to videos and ensure content is shared securely.