Web Analytics

Web analytics software empowers website owners and businesses to glean valuable insights from user behavior. These tools meticulously collect, analyze, and report on website traffic data, providing key metrics like visitor sources, page views, and conversion rates. By segmenting user data and tracking goal completion, web analytics software helps businesses understand user behavior, optimize website performance, and make data-driven decisions to achieve their digital goals.

Tools in this category

Smartlook is a cloud-based user behavior analytics platform that empowers businesses of all sizes to understand the 'why' behind user interactions.

Pendo.io is a comprehensive product experience platform serving a dual purpose: boosting user engagement and adoption for both B2C and B2B software products.

FullStory is a digital experience intelligence platform renowned for its comprehensive approach to understanding user behavior. It seamlessly records user sessions, capturing every click, scroll, and keystroke, while simultaneously providing powerful visualization tools such as heatmaps and funnels.

TWIPLA offers website owners insights in three main categories: website statistics, visitor behavioral analytics, and visitor communication. This comprehensive approach aims to provide a complete picture of website performance.

Google Analytics

Google Analytics is a web analytics service provided by Google that allows website owners to track and analyze various aspects of website traffic.

Mouseflow stands out as a behavior analytics platform specifically designed to optimize website user experience and boost conversions. It empowers businesses with a blend of qualitative and quantitative data through features like session recordings, heatmaps, and form analytics.

Lucky Orange is an all-in-one conversion optimization suite designed to help businesses of all sizes understand and improve user website interaction.