What is Google Analytics?

Google Analytics is a web analytics service provided by Google that allows website owners to track and analyze various aspects of website traffic. It is one of the most widely used web analytics tools and is available for free for most users.

Google Analytics provides valuable insights into how users interact with a website, including information about visitor demographics, behavior, and interactions, helping businesses make informed decisions to improve their online presence and achieve their goals.

With Google Analytics, website owners can monitor key metrics such as website traffic, user engagement, conversion rates, and more. This data helps businesses make informed decisions to optimize their websites, improve user experience, and achieve their online goals.

What makes Google Analytics strong?

Google Analytics provides a wide range of data on website traffic, user behaviour, and other important metrics.
Google Analytics provides real-time reporting, allowing users to monitor current website activity and see immediate changes in user behaviour. This feature is valuable for tracking the impact of marketing campaigns and understanding user engagement in real time.
Google Analytics seamlessly integrates with other Google services, such as Google Ads, Google Search Console, and Google Data Studio. This integration allows users to combine data from various sources, providing a more holistic view of their online presence.
Google Analytics offers customisation options, allowing users to set up goals, track events, and create custom reports tailored to their specific business objectives.
For online businesses, Google Analytics provides robust e-commerce tracking features. Users can analyse transaction data, revenue, product performance, and other e-commerce-related metrics to optimise their online stores.