What is Semrush?

Semrush is a comprehensive marketing Search Engine Optimization (SEO) tool that helps businesses increase their brand's online visibility, discover competitors' strategies, and gain valuable marketing intelligence.

Semrush mainly allows businesses to improve their SEO performance, find the best keywords to rank higher in search results, develop content strategies to drive organic traffic and analyze the market to get insightful data.

One of the most important features of Semrush is "Competitor Analysis". This feature lets businesses observe which strategies their rivals use to increase their online visibility, which is effectively used keywords, marketing campaigns, ad strategies, and backlink analysis.

Other key features of Semrush are PPC Keyword Research, Backlink Building, and Social Media Management.

What makes Semrush strong?

Semrush allows businesses to get a view on their competitors' strategies so businesses can come up with strategies to compete with their rivals.
Site Audit tool controls and reports any downsides of a website in terms of SEO, performance and linkings. It also gives beneficial suggestions to solve them.
Social Media Management tool allows businesses to schedule their posts and run social media ads on their social accounts.
Semrush provides a strong keyword research tool that returns hundreds of similar keywords, along with data on how much traffic they receive.
Semrush lets businesses to track the ranks of used keywords so that they know what is working or not.