Marketing Automation & Email Marketing
Marketing automation is the practice of automating repetitive tasks within the marketing industry. These might include email marketing, social media marketing and management, online campaigns and ads management. Not only can marketing teams save time and effort by automating these mundane chores, but they can also provide customers a more unique and tailored experience.
Marketing automation software is used by businesses to streamline the process of creating and distributing their campaigns via various channels and to then monitor campaign analytics.
Email marketing is a type of marketing strategy where businesses reach out to current or potential customers via email to inform them about a product, special offers and sales.
Email marketing software aids businesses in creating email templates, sending emails to a large number of recipients simultaneously, and promoting the product via targeted email lists. Emails promotes interaction, which is useful for retaining consumers and attracting new ones, both of which contribute to an uptick in sales.